The event is part of a national tourism promotion programme held by the VNAT this year.
In the Chinese cities, the agency introduces Vietnam’s tourism potential, products and development policies, with the focus on sea tourism.
It also plans to organise meetings between Vietnamese and Chinese travel agencies to intensify cooperation opportunities and increase the number of Chinese visitors to Vietnam and vice versa.
In addition, the VNAT will coordinate with airlines to introduce direct air routes and push for the opening of more routes linking the two countries’ localities.
With a population of 1.3 billion, China has become a potential tourism market for many countries. The World Tourism Organisation forecasts that around 220 million Chinese people will go abroad for holidays in 2025.
More than 4 million Chinese people visited Vietnam last year, representing a year-on-year surge of 48.6%.
In the first quarter of this year, Vietnam served over 1.35 million Chinese tourists, a year-on-year rise of 42.9%.
Vietnam aims to serve between 15 – 17 million foreigners and 78 million domestic travellers this year, with total revenue expected to hit VND620 trillion (US$27.28 billion), up 21.35% year on year.