World Travel Market London is the leading global event for the travel industry, generating more than GBP2.8 billion (US$3.66 billion) of business contracts between attendees. Now in its 37th year, this show attracts a global audience that shape the travel industry.
Over three days, the travel industry comes together as almost 5,000 exhibiting destinations, technology and private sector companies to find and network with 51,000 travel professionals, key industry buyers, journalists, digital influencers, students and tourism Ministers.
Attending the event is a chance for Vietnam to promote its tourism, gain an insight into market development trends and expand cooperation with partners in the UK.
Covering an area of 252sq.m, the Vietnamese booth will focus on introducing visitors to the country’s tourist attractions and key products through art performances, water puppetry, traditional music instrument performances and ao dai (traditional long dress) shows.
More than 10.47 million foreigners have visited the country in the first 10 months of 2017, up 28.1% year-on-year with the biggest increase of 32.8% reported in Asian visitors.
Vietnam aims for an increase of 30% in international tourist arrivals, or 13 million foreigners, this year.