This is part of a national tourism promotion programme for this year aimed at popularizing Vietnam’s image, broadening the market and looking for foreign partners.
Vietnam’s pavilion covers 500 square metres and is impressively designed to make known to visitors the prominent destinations in the country and tourism products. It features traditional art performances and food.
The ITB Berlin is one of the world’s largest and most prestigious fairs on tourism held in March every year, with the first being organised in 1966. Last year, it attracted the participation of 10,000 enterprises and organisations from 186 countries and territories, and 170,000 visitors.
Tourists from Germany, together with those from the UK, France, Spain and Italy, are exempted of visa for three years starting from July 1, 2018. Last year, Vietnam welcomed nearly 214,000 visitors from Germany, marking an increase of 7.1 percent over 2017. In the first two months of this year, nearly 46,000 visitors from Germany toured Vietnam, 4.6 percent more than the same period last year.