Lam Dong was the most popular destination for tourists in the region, attracting 78.34% of total visitors to the whole region, according to the Steering Committee for Tay Nguyen (Central Highlands) Region.
Lam Dong has designed diverse tourism products such as mountain and lake exploration, adventurous tourism, and agricultural tourism.
Dak Lak province came second in the number of tourists, thanks to unique attractions such as elephant riding, rowing a dugout canoe in Lak River, Don Village, and gong performance by ethnic minority artists.
Along with promoting its strength in diverse terrain and rich culture heritage of ethnic minority groups, the Central Highlands region is also investing in building tourist sites and expanding transportation system serving tourism.
Currently, the Lien Khuong international airport in Lam Dong has been operational with a capacity of more than 2 million passengers per year. It is serving 27 flights each day.
The region is also actively promoting its tourism sector through coordination with media and travel agencies at home and abroad.
However, the Steering Committee for Central Highland Region assessed that tourism revenue still modest.
The committee suggested that regional localities develop new and unique tourism products in agriculture, forestry and culture, while fostering regional connectivity to attract more visitors.