The first programme will be held from August 18 to 23 in three cities in China, including Xiamen city in Fujian province, Baotou city in the Inner Mongolia Autonomous Region, Nanchang city in Jiangxi province.
Each event expects to draw the participation of approximately 350 Chinese travel agencies.
Vietnam always eyes China as the leading tourism market as the country has received 2.6 million Chinese visitors in 2016, a year-on-year increase of 51.4%. During the first seven months of this year, nearly 2.2 million Chinese visited Vietnam, up 51% over the same period from last year.
The same promotion programmes have also been organised in Australia from August 15 to 18, in Northern European countries from September 13 to 20, and in Japan from September 16 to 22.
In addition, the VNAT will attend major international tourism fairs to advertise Vietnam’s tourism potential, including the JATA Tourism EXPO from September 21 to 24 in Japan, TOP RESA International Tourism Industry Trade Fair in Paris, France from September 26 to 29, the Chinese Taipei International Travel Fair from October 27 to 30, and the World Travel Market in London, UK from November 6 to 10.
In the same attempt to boost Vietnam’s tourism, the VNAT has updated information and policies on tourist activities as well as Vietnam’s most attractive destinations and tourist products on its official websites at vietnamtourism.gov, vietnamtourism.com; and vietnamtourism.vn as well as on the popular social networks of Youtube and Facebook.