The Vietnam Tourism Community Association (VCTC) under the Vietnam Tourism Association (VITA) and TikTok, a creative social media platform primarily driven by short-form video content, signed an agreement to launch brand product “CTC Group Tour” on May 28, People’s Army newspaper reported.
Under the cooperation agreement, tourism products of VCTC members will be broadcast to the worldwide audience via TikTok’s short videos.
Accordingly, Tourism Magazine will partner with TikTok Vietnam to develop the content on Vietnam’s tourism via TikTok platform.
Tourism Magazine is responsible for operating VietnamTourism account on TikTok platform while TikTok is responsible for organizing training courses for Tourism Magazine and partners on how to create videos.
The program targets drawing 100 million views with 30,000 short videos on Vietnamese landscape and people.
Vietnam expects to welcome some 18 million international visitors this year, compared to 15.5 million in 2018.